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The Nov 11 online shopping extravaganza, started seven years ago by e-commerce giant Alibaba, has become Chinese consumers’ biggest annual shopping spree.
7年前由电商巨头阿里巴巴发起的双11网购盛会如今已成为中国消费者每年都会经历的最大型购物狂潮。

Alibaba said more than $1bn was spent within the first eight minutes, and more than 27 million purchases came via mobile phone in the first hour. This is good news for sellers but not that good for shoppers. Soon after the shopping spree began, "eating dirt" became a buzzword on the Internet. The term means that consumers spend too much on Singles Day shopping to have any money left for food; as a result, they can only "eat dirt", which is free.
阿里巴巴表示，双11零点后的前八分钟，网购消费超过10亿美元，而在第一个小时内，移动端的购买订单就超过2700万个。卖家生意火爆，买家们可就悲惨了。双11抢购开始没多久，“吃土”就成为网络热词。这个新晋的网络热词是指因消费超出预算，而导致生活拮据，没有剩余的财力购买食物，只能吃免费的“土壤”。

Weibo user @Yanjinggong said:"I was complaining that Double 11 was only a trap for consumers, but now I am a girl eating dirt."
网友@眼镜宫在其微博表示，“前几个小时还在吐槽双十一是个消费陷阱，然而现在已然成为吃土少女。”

Another user, @zzyyyyyyyyun, said:"It's only two hours since the Double 11 started, but I know that I will be eating dirt for the rest of the year."
网友@zzyyyyyyyyun表示，“双十一刚开始两个小时，我已经知道我今年都要吃土了。”

除了嚷嚷着吃土，还有网友在微博上对比“双11前”和“双11后”的状态。

Users also show them impoverished or driven to madness by their buying sprees in "before and after Double 11" pictures.
网友们争晒“双11前”和“双11后”的照片，展示他们疯狂购物后的“疯相”。

比如这位：

Screenshot of Yan Yikuan's Weibo post on Singles Day